Privacy Policy

1. Introduction

Dalton Family and Cosmetic Dentistry (“we,” “us,” or “our”) operates the website https://daltonfamilydentistry.com/ (the “Site”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, submit forms, book appointments, or interact with us online.

This Policy applies to all visitors, users, and others who access the Site.

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly
When you submit a lead form, contact form, or book an appointment (via our Site or tools such as Modento or GoHighLevel), we collect: name, email address, phone number, preferred appointment time, and any other information you voluntarily provide.

B. Information Collected Automatically
When you visit the Site, we automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Referring website
• Pages viewed and time spent on the Site
• Interactions with forms or buttons

We use cookies and similar technologies to collect this information and help us understand how visitors use our Site.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule dental appointments
• Provide and improve our dental services
• Communicate with you regarding your care
• Analyze and improve the Site experience
• Send appointment reminders and relevant information (with your consent where required)

We use cookies and similar technologies solely for legitimate business purposes, including operating and maintaining the website, processing appointment requests and form submissions through our booking tools, analyzing site performance to improve user experience, and delivering our dental services. Where required by applicable law, we obtain consent before deploying non-essential tracking technologies.

We do not sell your personal information.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for essential Site functions and analytics.

• Essential Cookies: Required for the Site to function properly (for example, submitting forms and booking appointments).
• Analytics Cookies: Help us understand how visitors interact with our Site so we can improve performance and user experience (for example, Google Analytics and Google Tag Manager).

You can manage or disable cookies through your browser settings. Some features of the Site may not work properly if cookies are disabled.

5. Third-Party Service Providers

We share information with trusted third-party service providers who assist us in operating the Site and delivering services, including:

• Appointment booking platforms (such as Modento)
• Form and customer relationship tools (such as GoHighLevel, when used)
• Analytics providers (such as Google Analytics and Google Tag Manager)
• Other vendors necessary to respond to your requests

These providers are required to protect your information and use it only for the purposes we authorize.

6. Sharing and Disclosure of Information

We may share your information:

• With your consent (for example, when you submit a form requesting contact)
• With service providers as described above
• To comply with applicable laws or legal requests
• To protect the rights, property, or safety of our patients, practice, or others

We do not share your personal information with third parties for their own direct marketing purposes without your consent.

7. Data Security

We use reasonable technical and organizational safeguards to protect your information. No method of transmission or storage is completely secure.

8. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Effective Date” and “Last Updated” at the top of this page indicate when the most recent changes were made. We encourage you to review this Policy from time to time.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Last Updated: 06/23/2026